Project
overview

SKINS - It’s Equipment not Clothing 

As SKINS’ Global International Designer, I had the privilege of leading the design and development of the annual Global Range Book, a vital tool connecting our design vision with the global SKINS community. This comprehensive guide was crafted to provide our seven global markets—comprised of marketing teams, buyers, and sales personnel—with an in-depth understanding of our upcoming collections. It was not just a catalog; it became the “bible” for everything our teams needed to know about SKINS’ latest innovations in compression sportswear.

From concept to completion, my team and I took ownership of the entire process: from initial design sketches and layout development to managing the product photo shoots with athletes and models. The Range Book was developed in-house, ensuring our brand's story was communicated in a way that truly resonated with our audience.

The Range Book wasn't just a reference guide. It was an integral sales tool, used by our teams around the world to promote SKINS’ products at expos and events, helping to drive sales and connect directly with our customers. This approach fostered a stronger connection between our products and the athletes, influencers, and consumers who trusted the SKINS brand.

Company: SKINS International

Client: SKINS Compression Sportswear

Position: Global Designer

Project: Brand assets, Layout design, Marketing

Role:  Strategy, concept development, illustration, layout design, art direction of photo shoots