I’m a blue-sky thinker with a love for innovative storytelling. Helping others create magic and bring their story to life is my passion. I’m currently available to collaborate on a creative project in a freelance / contract capacity.

My most recent role was Creative Lead of the design team at Capiche where we focused on creating captivating experiences for our clients. My role involved high-level campaign conception and art direction across a range of industries. My most recent work covers everything from cyber security to integrated digital solutions for the Ministry of Education to health and safety in industrial environments. I was also responsible for providing leadership to our design and development teams. This includes mentorship for junior designers and the development of the wider team.

Before returning to Wellington in 2016, I spent six years living in beautiful Switzerland where I worked for SKINS International as their Senior Global Designer. It was there that I could combine my love for sport with creative thinking across campaigns in six key international markets.

Upon my return to Wellington, I worked with local Wellington businesses - The Village Goldsmith, Makers of Architecture and Fargo Travel - telling their stories and bringing their brands to life.

One of my greatest strengths is my ability to create meaningful work with people from different walks of life, across all industries. As a detail-oriented, creative thinker I’m constantly looking for new and innovative ways to explore and expand ideas. My strong communication skills have made me an effective project and people manager and I know what it takes to make a brand stand out in a competitive retail market.