CERT NZ - Check you out. Awareness campaign

CERT NZ came to us wanting to develop an awareness week to help promote cyber security to the everyday New Zealander. Together we developed a campaign that was delivered by trusted partners.

The challenge was two-fold: To make a difficult topic easy to understand, and to reach the greatest amount of New Zealanders within a modest budget. What began as a single ‘Cyber Smart Week’ initiative, became a future-focused partner programme and campaign.

A series of fun and colourful ‘cyber-bot’ characters became the centre of the campaign, giving us recognisable characters that could be easily adapted to different audiences. They were instantly loved by all. These Cyber-bots were the face of ‘Cyber Smart Week’ for two successful campaigns 2017-2018.

On Capiche’s advice, CERT NZ encouraged over 60 partners to enhance their respective customer relationships through sharing the campaign messages to each of their databases. As a result, the Cyber Smart campaigns are growing CERT NZ’s awareness, with partner organisations reporting increased levels of security awareness and activity.

Company: Capiche Design

Client: CERT NZ

Position: Creative Lead

Project: Advertising campaign, brand positioning

Role:  Strategy, concept development, illustration, art direction, visual design of all assets